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Put Her on The Map; the US's newest ad-campaign

March 15, 2017


This is the latest campaign from America - there is movement everywhere. 

BBDO, a large American advertising company, launched a new public awareness campaign to encourage cities and corporations to put women on the map by naming streets, statues and buildings after influential female figures.  Andrew Robertson, President and CEO of BBDO Worldwide, unveiled the "Put Her on the Map" campaign at the MAKERS Conference, one of the leading gatherings for trailblazing women of today and tomorrow.  The announcement was made in tandem with Amy Elaine Wakeland, the First Lady of Los Angeles.  

Women make up 50% of the population, but most streets, landmarks and monuments are named after men.  "Put Her on the Map" challenges cities and corporations with influential ecosystems to disrupt this cycle.

"When successful women are not visible in our world, there is no precedent for female potential," said Mr. Robertson. "By changing the map, cities and companies can change the face of our communities and inspire future female leaders."

A short film features a series of vignettes in which young girls are asked to describe things named after women and what these girls want to be when they grow up. 

Their answers reference superficial items such as the "Lazy Susan," a "Bloody Mary" and "Mary Jane" shoes.  The film ends with a call to action:  "Women make up 50% of the population, but most streets, monuments and landmarks are named after men.  We should change that.  Let's inspire girls by honoring great women."

The film can be viewed here:
https://www.youtube.com/watch?v=cQZ5HyOO7kw

This campaign was launched at 

The 2017 MAKERS Conference | MAKERS

www.makers.com/conference/videos